Our Story
Jo Knows started with a simple belief: that the best sports memories don’t just live in highlight reels—they live in our homes, on our shelves, and around the table on game night.
We absolutely love those late-night family game sessions, cheering for our teams, and laughing over inside jokes only sports fans understand. That’s why we started creating sports collectibles, custom apparel, and drinkware that feel personal, fun, and a little nostalgic.
From tabletop favorites and display-worthy memorabilia to matching family hoodies and custom cups, every piece we make is designed to help you celebrate the teams and moments you love most.
Our Passion for Play
Creating family fun items isn’t just a business for us—it’s how we stay connected. We test our ideas at our own table first, from puzzle nights to cozy hoodie-and-movie evenings, and then turn the best ones into products for your home.
Our goal is to help you make memories that stick—whether it’s a signed collectible on your shelf, a favorite game-day hoodie, or a mug you reach for every single morning.
Our Values
Family First
We design everything with the joy of connection in mind, putting family moments at the heart of our work.
Thoughtful Details
From custom sublimations to soft materials and durable finishes, every detail is chosen so your apparel, drinkware, and collectibles feel special and last.
Lasting Quality
We offer items that stand the test of time, so your favorite pieces can be part of your traditions season after season.
Joy in Every Box
Our goal is to deliver smiles. We put care into every order, from how it’s packed to how it feels when you open it for the first time.
New Traditions Await
We’re just getting started. Our family is always dreaming up new ways to bring sports, nostalgia, and play into your home—through fresh designs, limited drops, and more ways to customize your gear.